Meet Martin

Martin g

Concept & Design

Concept Development

Martin has a sharp instinct for turning briefs into compelling creative concepts, developed through years of working exclusively at agencies known for their outstanding creativity. His background in the advertising industry gives him a rare ability to balance bold ideas with clear, effective communication.

Clients

Martin has worked with leading global brands through top-tier advertising agencies across Europe and China, building a client roster that spans industries and markets.

Creative Direction

Martin is a German-born creative director based in Shanghai since 2012, with years of experience leading creative teams at some of the most awarded advertising agencies in the industry. He brings a rigorous, idea-first approach to every project, believing that a picture without a concept is just a picture.

German, English

“If you have to say something, use a picture.”